RightChoice

For the RSA student design awards brief I designed a new rating system for fruit and veg. People know the choices they should be making, yet as a population our diets are worse than ever and the obesity epidemic is at its most dangerous level yet. My concept highlighted the high health benefits, but low prices of fruit and veg, making the right choice more obvious and providing added value for the customers.

Awards: RSA commendation 2015

Categories: Graphic Design, Strategy