Deeply

A pop-up store concept for a Portuguese surf brand. We created the ‘Deeply Lounge’, a hang-out spot full of brand DNA designed to attract the local surfing community.

The proposal was built on my unique retail layout, where Deeply’s clothing became the by-product of a localised, immersive brand experience. Customers flow through key brand touch-points, such as a digital corner with brand content projected onto different textures or the brand library, a lounge designed to increase dwell time. Product rails and opportunities to purchase are then strategically placed in-between these points, creating an indefinite user journey.

Categories: 3D Design, Brand strategy