Merrell

Merrell are champions of active, outdoor lifestyles. The pursuit of adventure and story-telling that developed in to the iconic brand they are today.

Alongside Whiteroom Agency, I designed multiple spaces and experiences, built on the strong principle of discovery. Our strategy was to create a space for customers to navigate their own path through 'Merrell Moments' of exploration, with unsubscribe zones, atmospheric changing rooms, different displays and fixtures. Each element of the design focused on iconic brand storytelling, particularly that of real individuals whom also champion outdoor lifestyles.\

categories: 3D design, strategy, brand experience