Avante Garde

Avante Garde is a personal brand development service positioned to reach a premium customer. I worked to bring the brand to life through a unique business model and visual identity to match, collaborating with a creative writer.

The project was captured in a A6 brand book, designed to explain the process of the personal development service on offer. Developing a discerning tone and feel to Avant Garde was paramount. We delivered this in a confident but comforting way through a seamless combination of copy and art direction.

Categories: Brand Identity, Art Direction, Print Design