Samuel Nicholas

SAMUEL NICHOLAS is a London based menswear label established in 2019 by brothers Samuel & Nicholas - the brand's aim is to introduce Scandinavian inspired effortlessness to London city-living lifestyles. I helped Samuel Nicholas to position the brand throughout their nascency. Working alongside the team my creative direction streamlined an overarching brand identity, including art direction on photoshoots, directing their tone of voice and the creation of an e-commerce website.

Categories: Brand Development, Art Direction and Squarespace Design