Peak Vigour

A contemporary gym wear brand designed for people who understand that physical form has an intrinsic connection with personal style. Peak Vigour’s premium aesthetic cuts away from the traditional gym wear sector, celebrating achievement over aspiration.

I worked with Peak Vigour as Creative Director to bring the brand to market, creating a brand identity, implementing a unique tone of voice and leading all product design and art direction. I helped successfully deliver multiple global campaigns across multiple channels, delivering a fresh concept to the fitness apparel industry.

Categories: Creative Direction, Brand strategy, Graphic Design